We Are hurō

We are a Consultancy firm that as a truly strategic approach to Business

We Are hurō
Focus on Results

Creating Value for our clients

We Are hurō
We make Brands Shine

Using our knowledge, our clients can change their business for the better

We Are hurō
Making Your Brand Shine

We are dedicated to helping leaders solve critical strategic issues, accelerate growth, and enhance the reputation and brand of the organizations in the context of strongly held values.

Helping our clients realize the full potential of their businesses.

The objective for hurō is not to create reports or generate untested opinions, but to build business value for our clients.

Our Expertise
Making you better

hurō is a premier strategy consulting firm.

For over 18 years, we have offered objective, high impact strategic advice and analytical services, helping to support clients in crucial business decisions at all stages.

Business Strategy




Growth Opportunities


Business Advisors


Our Team

Creative Strategists. Innovators. Marketing Experts. Thought Leaders.

Ricardo Couto
Founder & Executive Director

Ricardo Couto is the founder, and Executive Director of hurō.  During Ricardo’s 18+ years years of consulting to companies, he has assembled expertise ranging from strategy to marketing to acquisitions.  He also serves on the Board of several companies.

Rui Fernandes
Business Director

Andreia Palmeirinha
Associate Partner Fiscal & Accounting

Vasco Freitas
Associate Partner Corporate Events Manager

It always seems Impossible until it’s done


What We Do
Our Capabilities

A highly skilled professional service with a creative touch.

Corporate Strategy
In-Depth Analysis

We stake our reputation on our world-class analytical capabilities. Our solutions are based on building the most robust fact base, applying the most creative analytical approaches and frameworks, and delivering customized insights for our clients.

Health Business Consulting
World Experience

We have developed and manage Health Clinics all over the world (Portugal, USA, Brasil, Poland) and also did Partnerships Projects in Spain, France, Israel, Morocco, Australia, Japan.

Corporate Events
Versatile Toolkit

Every corporate event is a celebration of the company’s identity; a showcase that defines how people will and should perceive an organization. From planning to implementation – be it for intimate networking sessions, large scale conferences or to provide staff training - hurō will work with you to deliver a great experience that speaks volumes about your organization.

Be Different

We view our role as providing the “edge” needed by our clients to stay ahead of rivals.

Real Estate

Our Real Estate Consulting practice helps companies or private owners turn critical and complex real estate issues into opportunities fro growth, resilience and long-term advantage. We provide transaction advisory services, asset and portfolio positioning and repositioning portfolio strategy, and real estate financial analytics.

Fiscal Accounting

We have a team of Accountants with multidisciplinary skills, specialized in the area of fiscal accounting, maximising the results of our clients.

What People
Say About Us

The quality of the content and the insights was simply superb. hurō did a marvelous job with the issues that we have been trying to bring to the table with our Board.

Nuno Pereira. CEO, Claviteca

What People
Say About Us

Many, many thanks for your incredible support. Your guidance influenced our strategy.

Julio Tavares Gil (DDS). Owner, Zahnincisal

What People
Say About Us

Working on the strategic plan with you has been a great experience. Hands-down, your framework for strategic planning is the best I have seen. Developing a process that is at once so intuitive and yet so comprehensive is no easy task.

Ricardo Pica. CEO, Legal Services

What People
Say About Us

We are very pleased with the strategy and follow-up work. You exceeded what we were hopping for; you delivered the facts, and held us accountable for making the tougher decisions.

Sérgio Silveira Ramos. Hotel Director, Zenit Lisboa

+351 211 371 076


Tagus Park - Av. Jacques Delors, nº 421 Edifício Inovação II
2740-122 OEIRAS